IN 2003 LIQUID LUXURIES WAS CREATED AS A DIVISION OF TORONTO BARBER & BEAUTY SUPPLY LTD. After recognizing a need amongst the professional salon community for high performance brands, the management team set out on a quest to find hair care brands which would deliver unparalleled quality and performance. The introduction of brands such as Kevin.Murphy, Neuma, Affinage and Macadamia Professional has given salons the opportunity to gain significant market share in the sale of superior hair care products.
At Liquid Luxuries, our salon consultants’ primary focus is helping independent salon owners become more successful. Not only do we offer high performance brands, but we offer a wide selection of education programs that go hand-in-hand with our product representation.
It is the goal of the Liquid Luxuries division to continue to support salons with the best products in the market today, while providing them with the highest level of customer service.
ELEVEN Australia at Melbourne Cup Carnival
Melbourne Cup Carnival is the social event of the Australian racing season and this year ELEVEN Australia was there to get celebrities ready for their day trackside.
Co-Creative Director, Joey Scandizzo created the hair looks for top international guests, supermodel Elle Macpherson and IT girl, Sofia Richie. Meanwhile top stylists across the city used ELEVEN Australia products to create countless show stopping celebrity looks across the carnival.
Not only that, but ELEVEN Australia was also the product of choice for touch ups throughout the day, with styling essentials on hand to keep race goers’ hair looks in check on hand at the exclusive Myer One Platinum Marquee! Discover the full looks from Derby, Cup, Oaks and Stakes Day here.
Joey Wins at Contessa Awards
Congratulations to ELEVEN Australia Co-Creative Director, Joey Scandizzo, on winning International Hairstylist at the 2018 Contessa Awards in Canada.
The Contessa Awards (The Canadian Hairstylist of the Year Awards) are an internationally recognised creative photo based competition. See the full list of winners here.
Ruby Rose for Uber Eats
ELEVEN Australia Co-Creative Director, Joey Scandizzo is once again the man behind Ruby Rose’s mane, styling the Australian actress’ hair for the latest Uber Eats Australia television commercial. Joey was on-set to style the LA-based actress’ signature pixie crop for the “Tonight, I’ll be Eating” campaign, which also starred fellow Australian actress, Rebel Wilson. Watch the full commercial here.
The Winning Collection
Inspired by the romanticism and ethereal nature of the Labassa mansion in Melbourne, Joey's winning collection was shot by ELEVEN Australia Co-Creative Director Andrew O'Toole.
As a creative haven in the 1970s for bohemian living, Labassa was regularly occupied by musicians recording in cellars, French artists painting in the drawing room and film makers in the music quarters.
Enriched in artistic history (it's rumoured that Elton John would visit Labassa to hang out and record music), the coming-together of artists and their avant-garde lifestyles, is what attracted Joey to the historic mansion.
"I have always wanted to create a shoot that captured hair, fashion and architecture against the warmth of that 70s-inspired golden light - I have always found it both beautiful and magical," he said.
"I wanted every picture to tell a story, and as I entered each room at Labassa, it had its own life and a story to tell. I was transported."
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HOW CAN SALONS SET THEMSELVES APART FROM THEIR COMPETITION? We believe that one way would have to be through Education. By continuing to offer innovative, technical and creative trainings with events in our Academy, unique venues or your salon, we at Liquid Luxuries continue to partner with our salons and stylists to keep you inspired, informed and excited about our lineup of high performance brands. We strive to provide you with a Team of Educators that are here to support you with all of your educational needs. Please check out our 2016 Spring/Summer Education Calendar.